I don’t know what is going on but there is strange things happening about Alexa these days. I have been buying some text links for seo for Google but some how my site loosing its score from Alexa its simply impossible because traffic going up. but when I see that Google ranked as 4. in Alexa top list I understand that there must be some thing going on Alexa. I dunno what its yet. it may be changing its algorithm or something. but it effects even Google. think about it…..
Alexa.com is a subsidiary of Amazon.com. It is a website which provides information on traffic levels for websites. The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. Alexa toolbar is an application developed by Alexa Internet. Its primary use is to measure website statistics. This toolbar collects as well as gives some valuable information. Once you install it, the Alexa toolbar monitors all your surfing and collects information about what domains you visit. They use this data to rank web sites. The traffic rank they assign to websites is based on 3 months of aggregated historical traffic data from millions of other users and is a combined measure of page views and users. Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.